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Before you embark on a Search Engine Optimisation (SEO) campaign, you need to work out and put in place an affective SEOplan. Most website owners think that once they have a website, it will automatically be found on Google and other search engines and lots of people will find and visitor their great looking website. They think that people just have to type into Google a search term that is relevant to their website and bingo, their website will appear on Page 1 of Google. If only it was as simple as that, but unfortunately, SEO is not as straightforward and as simple as that.
Think about it, how many other website owners who are in the same market as you want to be on Page 1 of Google? There are only ten positions on each page of Google search results so every website cannot possibly appear on Page 1. Google and other search engines uses what are called, algorithms, of which there are hundreds, to determine what position in their search results pages a website or a particular page on a website will appear.
Not All Websites Are Equal
Websites are listed on a sliding scale in search results in accordance to how important or authoritative the search engine has calculated each website to be and how relevant the content on each website is to the search term entered. Using its own set of algorithms, each search engine places the website it has calculated to be most important together with the most relevant content in the number 1 position on Page 1.
Website importance or authority is achieved through ethical off-page optimisation and site content relevance is achieved through on-page optimisation. You can read more on these subjects in Step 3 and Step 4 but in order for you to fully and quickly understand what SEO is and how it should be done, we recommend that you read each step in the order we have set out in our 5 Step SEO campaign plan.
So how do you get your website on Page 1 of Google and other major search engines? To achieve Page 1 positioning for your website, you need to put in place an effective SEO plan tailored specifically to your website and service. To do this, you need to know, and have, a very clear understanding of the following;
• Your target market and their needs.
• Your target markets geographical location.
• Search terms (keywords) your target market are using to find your product or service.
• Who your top 3 to 5 competitors are.
• Search terms your top competitors are targeting.
• What it is you are selling, why your target market need it and how it will benefit them.
• Any unique selling points you have.
• Why customers should buy from you.
These are just some of the things that will ultimately form your SEO plan and strategy.
Tailored Search Engine Optimisation Plan
In order to devise an effective SEO campaign, which is tailored to your specific needs, market and objectives, we work very closely with you so we gain a clear and precise understanding of your expectations, your targets, your target market, your competitors, best search terms to target, your business and also the industry you operate within. We use our professional SEOknowledge to help work all these, and many other factors out but for any SEO campaign to be successful, it needs the input and co-operation of the website owner from the start.
After our search engine optimisation experts formulate an SEO plan and strategy for you, the next stage is to find out exactly what search terms your target market are using to find your service or product(s) and what are the best keywords to target. This is done through thorough keyword research, which is Step 2 of your SEO campaign.